I have a passion for strategic thinking and creativity to drive brand engagement and sales. I started my career agency-side at top global ad agency JWT but have now spent over 10 years client-side at premium design innovation brands HTC and Samsung. I have led over 60 Global, European and UK product launches, including Samsung鈥檚 3D/Smart TV, HTC鈥檚 flagship smartphones and Under Armour/HTC鈥檚 Connected Fitness System. I have great experience of designing effective consumer insight driven marketing campaigns and leading teams to deliver success within complex global organisations.
Key disciplines include: Market/Consumer Insight, Strategic Planning, Brand Strategy, Content Planning, Digital...
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