Personal Information
Organization / Workplace
Treviso Area, Italy Italy
Occupation
Licensing and New Business Development Director + Trade Marketing Director
Industry
Apparel / Fashion
Website
http://www.benetton.comAbout
Experience:
- Licensing in: management at global level of the brand extension of the Group's brands including the coordination of subsidiary offices (Japan, India, Americas). Research of new partners and target markets, definition of contractual issues and product development, support to the partner in marketing and communications strategy;
- Licensing out: identification and rights acquisition to develop apparel collections:
- Trade Marketing: management of marketing activities to support Benetton Group point of sales to create traffic, customer retention, promotion, co-marketing, communication, visual merchandising;
- Business Development: identifying and developing new business initia...
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