Professional with 15 years of experience in strategy definition, customer marketing, CRM and data in retail and consulting field in Europe for large companies, with a deep specialization in customer strategy (acquisition, retention and customer loyalty), customer experience (retail and digital experience) customer analytics (customer insight, segmentation, customer development plan based on customer insights), campaign management and direct marketing planning in a multichannel context.
Responsible, analytic, organized, with a high capacity to manage teams, deliver value and solve problems. Dynamic, flexible and a strong motivation for innovative business and customer insight issues.
Spe...
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