Benjamin joined the Asia team in 2014 to create the regional Strategic Insight & Impact function for MSLGROUP. As the Regional Director of Strategic Insight and Impact, Benjamin leads the insights, data, and analytics function of MSLGROUP Asia. The overall goal is to guide regional offices with the strategic input and direction necessary to create comprehensive communications solutions with recommendations based on insight and with a measurable impact on MSLGROUP clients. He also oversees two Asia Centers of Excellence, one in China and another in India.
Benjamin came to MSLGROUP from DDB Group Singapore where he took charge of strategy, consulting, product development, and business deve...
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