TUM Guestlecture - New IT, New Business
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This document discusses how digitalization is affecting companies and the changes required to leverage the benefits of digital change. It states that digitalization impacts customers, products, and processes within a company. It also notes that companies need to foster technological innovation, rethink and extend their business models, and adapt their organization. Specifically, companies need to integrate technology into their processes, consider new business models that aggregate data and include competitors, and change their organization to follow customers across online and offline sales with digital specialists. The frequency of technological innovation and emergence of new business models is driving disruption and social change.
TUM Guestlecture - New IT, New Business
- 1. New IT & New Business Models Bertram Geck
- 14. What comes next ? We live in the age of Ubiquitous Internet This fosters the connectivity of anything anytime. Business Insider 2014
- 15. Why is that now so focussed ? Frequency of Innovation in Technology Innovation of new business models Fostering disruption Social Change
- 16. Technology Two Dimensions Business model Organization Processes Products Customer Digitalizationaffectsthecompany Digitalization requires changes in the company
- 17. Digitalization affects the company Customer Products Processes
- 18. Digitalization affects the company Customer Products Processes
- 19. Digitalization affects the company Customer Products Processes
- 20. What needs to happen in a company to leverage the benefit of digital change Technology Foster it through Innovation Business Models Rethink and extend Organization Adapt
- 21. What needs to happen in a company to leverage the benefit of digital change Technology Foster it through Innovation Business Models Rethink and extend Organization Adapt
- 22. Technology innovates Processes & Products Technology for new, innovative products or services Technology for a digital business requires IT, tools, methods to support the new collaborative processes and process automation
- 23. Integration of Technology into Processes Classical business is linear Supplier Production Supply Chain Marketing Support Customer
- 24. Integration of Technology into Processes Digital Business is connected Supplier Production Supply Chain Marketing Support Sales Customer R&D
- 25. What needs to happen in a company to leverage the benefit of digital change Technology Foster it through Innovation Business Models Rethink and extend Organization Adapt
- 26. Rethink Your Business Models Aggregation von Data Include your competitors Combination of different business models Open your business creates new eco-systems Have partners extend your business model Get new ideas from the eco-system Shift perspective from inside-out to outside-in. Stop having the engineers and software-developers define, what the customer needs. Ask the customer
- 27. What needs to happen in a company to leverage the benefit of digital change Technology Foster it through Innovation Business Models Rethink and extend Organization Adapt
- 29. Digital Business changes the Organization Online Sales Offline Sales IT
- 30. Digital Business changes the Organization Sales Offline/Online IT
- 31. Digital Business changes the Organization Sales Offline/Online IT Web Mobile Social Media e- Payment Analytics Digital/Touchpoints-Specialists
- 32. Digital Business changes the Organization Organization follows the Customer A customer should only touch the enterprise with a SPOC This results in a homogenous customer experience i.e. Burberry New Responsibility Not Revenue, but new KPIs will be measured Avoid cannibalism of the channels Provide homogenous customer experience i.e. Adidas Extend Skills and Competencies e-Commerce e-Payment, Compliance Social Skills Possible solution: Implement a Digital Coach Implement new Methods Agile Methods will speed up your capability to adapt Design Thinking will foster open thinking
- 33. Technology Two Dimensions Business model Organisation Processes Products Customer Digitaleffectinthecompany Required changes in the company