Personal Information
Organization / Workplace
New York, New York
Occupation
Associate Professor
About
I have spent the last 10 of my 20 years in media in the packaged goods arena, primarily in the teen/young adult area. I managed the Kraft Confections business prior to its sale to Wrigley. I also helped sell DS Oreos to teens (remember the Snow Angel ads?) and helped launch Gummy Lifesavers (ok, not everything is a home run!). Prior to that I worked with the youth brands at Coca Cola launching Sprite Points ("My Coke Rewards") and helping to make Powerade a challenger to Gatorade.
The last year I have enjoyed working with L'Oreal Paris and such iconic brands as Preference, Age Perfect as well as the next generation of beauty brands like HIP and Feria.