Type of Product and service differentiation
- 2. PRODUCT DIFFERENTIATION FORM FEATURES CUSTOMIZATION PERFORMANCE QUALITY DURABILITY RELIABILITY REPARABILITY STYLE
- 3. FORM Many products can be differentiated in the form size, shape, or physical structure of the product.
- 4. Features : Products can be offered with varying features that supplement the basic function.
- 5. Customization : Marketers can differentiate products by customizing them for different users.
- 6. Performance quality: Level at which the products primary features operate.
- 7. oConformance Quality : Ensuring that the product is of highest grade.
- 8. Durability : Measure of the products operating life.
- 9. Reliability : Is the measure of the probability that the product will not fail within a given period of time.
- 10. Reparability : Measure of how easily a product can be fix.
- 11. Style : Describes the products looks and feels to the buyer.
- 12. SERVICE DIFFERENTIATION ODERING EASE DELIVERY INSTALLATION CUSTOMER TRAINNING CUSTOMER CUNSULTING MAINTANANCE AND REPAIR RETURNS
- 13. ODERING EASE IT REFERS TO HOW EASY IT IS FOR THE CUSTOMER TO PLACE AN ORDER
- 14. DELIVERY IT REFERS TO HOW WELL THE PRODUCT OR SERVICE IS BROUGHT TO CUSTOMER
- 15. INSTALLATION REFERS TO THE WORK DONE TO MAKE A PRODUCT OPRATIONAL IN ITS PLANNED LOCATION
- 16. CUSTOMER TRAINNING it helps the customers employees use the vendor's equipment properly and efficiently
- 17. CUSTOMER CUNSULTING It include data, information system and advice services the seller offers to buyers.
- 18. MAINTANANCE AND REPAIR It program helps customer keep purchase product in good working order.
- 19. RETURNS Return and exchange policy.
Editor's Notes
- #2: A2 40 &