I've been in sales all of my professional career and what I've found is that the best approach is a consultative sales approach. Diving deep into a potential clients' needs and goals is all about doing your due diligence. Determine what their goals are then find a solution that best meets them. If your product/solution is not a fit kindly tell them so as to not waste anybody's time, because in this digital industry time is money and honesty is key.
Educating potential customers on the limitlessness of taking advantage of social media channels is all about the dynamics of the Social Graph. I'm a huge advocate of Twitter and its importance on a customer driven world. I have found my niche...
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