Soundbranding - the connection between investment and emotion A4
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The document summarizes a book about how sound and music branding can influence consumers' emotions and preferences. It discusses how the book provides a professional approach to integrating sound branding and highlights the benefits it can provide. The book was written by respected global sound branding expert Birgitte Rode, who has significant experience in the field and worked to establish standards and prove the return on investment of sound branding.
Soundbranding - the connection between investment and emotion A4
- 1. The connection between investment and emotion The book advances the knowledge of the sound branding phenomenon covering the key capabilities of sound to incite a positive reinforcement and establish positive preferences on the basis of the emotional state of a person. The book is tailored to deepen the professional approach to sound and music branding and highlight the convenience and subsequent benefits that arise as a consequence of sound branding integration. February 26, 2016 Friday Book Reception Time: 13:00 p.m. Birgitte Rode Birgitte Rode is a respected global sound branding expert and an acknowledged lecturer for the International Speakers Bureau. She has developed a worldwide audience among professionals after her contribution to the BRANDsense book by Martin Lindstrom in 2005, regarding the usage of sound as a branding tool. This created a new wave in branding and the book was nominated by Wall Street Journal to be one of the best marketing publications ever released. BRANDING WITH SENSE... Soundbranding are proud to have finally realised a long-anticipated dream. Over her years of experience as audio branding expert, the CEO, Birgitte Rode, has actively observed the business environment in the field and noticed the challenges both colleagues and clients faced in regards to working with corporate sound identity on a strategic level. Birgitte Rode was determined to prove the return on investment of sound branding and set standards for best practices when developing, designing and integrating corporate sound identity. Birgitte Rode and her research group worked persistently and what was envisioned is now a reality.