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São Paulo Area, Brazil, São Paulo Brazil

Executive Director, Marketing Brazil & LA

Marketing and Trade Marketing Executive Director (August/2013 - December/2013) Marketing and Trade Marketing Director (December/2011 - August/2013) Reporting to the CEO and with a team of 44 people was responsible for developing and executing business development strategies throughout Latin America. • Responsible for directing the turnaround process of the brand’s positioning, as well as sell in and sell out, with B2C and B2B campaigns for the group. • Positioning of the brand as having the highest quality PCs in Brazil, with strong competitive advantages for consumers, through the Lenovo at home campaign, tripling market share in just 10 months. • Implementation of the Trade M...