I am an analyst and entrepreneur having founded 3 companies since 1997. The first was wound down when I left the UK for Finland in 2002. The second was acquired by Satama interactive PLC in 2006 and I serve as CEO for Quru which I cofounded in 2009.
I have written 2 books, The Cult of Analytics and The Sucking Manifesto. I've also been a regular speaker at events like the eMetrics, Search Engine Strategies, Internet Marketing conference and Divia in Finland.
I was awarded an honour of recognition by the Digital Analytics Association in 2009 for my work in developing analytics in the Nordic markets where I served as a Chairman for the region.
In my spare time I can often be found biki...
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