Early work in broadcast engineering with the BBC gave me a solid technical foundation for a career that then progressed into technical sales and marketing. As a technical sales engineer I came to understand how engineers think and work, and how to present sales messages to them clearly and effectively. This led to director-level roles that focused more on marketing. Since 1984 my main work has been B2B marketing communications and public relations for technology businesses, with some market research work thrown in for good measure. The emergence of social media is providing exciting new channels through which marketers can reach their audiences, so my agency is now heavily involved in th...
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