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JCI - To inspire the NXT generation for entrepreneurship

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Bob Nieme
Bob Nieme

presentation for regional members of JCI - Junior Chamber International - "To provide development opportunities that empower young people to create positive change"

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Welcome @
Bob Nieme - @Bnieme Founder Adversitement, O2mc, Digital Power Digital active since 2000 CEO CVO Passion is keydriver for results Non reader scanner
Digital Business Excellence Excellence
Connected with 4
We are in
De weg naar succes..! Bob Nieme follow @Bnieme Onderscheidend, Overtuigend, Ondernemend..
京艶韓看姻艶盒彫!!
An experience
On forehand thats 艶温壊霞
For Who ..?
皆意或永!#$!%
安看敬
WHY WHAT HOW.
start with the..Why
Someone special
Passion drives Purpose
Inspiration will lead to action
Successful stretch!
堰看敬.
Today everyone has the ability
Business models TELCO industry
A computer ? Or .
Books ? Or
As a positive sharing community
10 yrs ago we called him a NEIRD
NASA
20 July 1969 1. NASA was established on July 29, 1958 by the National Aeronautics and Space Act. 2. The 2009 budget for NASA is $17.6 billion dollars. 3. With its motto as For the Benefit of All, NASA was influenced by the space race, with the launch of the Soviet space programs first human-made satellite, Sputnik 1, on October 4, 1957. 4. The Apollo program, which was a spaceflight program from 1961-1975.
Just a record 壊鞄看沿!
Followers of the WHY ..
Offline drinks
A drink and one big innovative experience..!
Whats the difference.
In just 5 yrs it could be a big difference
The Status QUO is ready to be challenged..
In Food.
In entertainment
Other segments. Social payment Social ecommerce What about Twitter and Linkedin! Television Offline shops still traditional ?
Old school
New school .
What !
O Yes a business plan
Business Models Inc. - innovation
皆一霞沿艶..
Only one word will stand
Ingredients for succes.
Choose a business bible.. 1) Make meaning One of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you wont make meaning and you will end up not making money. Making meaning is the key to making money. 2) Make mantra Mantra is that one, two, or three word phrase that states what your company, product, or service is about. 3) Jump to the next curve The issue is that companies dont adjust. The ice industry shows that perfectly. Ice 1.0 You went out and found ice in the winter Ice 2.0 Ice factories are created (people can get ice year round) Ice 2.0 The Ice Man delivered ice to your home (people didnt have to go get their own ice) Ice 3.0 The refrigerator was created (people no longer had to depend on the season or a delivery man for ice) The problem is that the ice factories didnt become delivery men or refrigerator companies. Adjust and adapt.
# 4 - 6 4) Dont let the bozos grind you down As Guy said, ignore the bozos. Also, see #8. :-) 5) Dont worry be crappy Did the Mac come out perfect the first time? No. What about the iPad? Nope. Neither were necessarily bad products but they werent perfect the first time and they were able to be evolved over time. Dont try to perfect your product. It just has to be on the next curve. (See: The Lean Startup) 6) Let 100 flowers blossom You may have determined the target market and target use. Then, people who arent your intended target are using your products in ways it wasnt intended. This is a good thing! Ask those people why they chose that product for that reason. If you ask your target why they arent using the product, its more excuses than anything else. You can learn much more from the people that are using the product.
#7 - 9 7) Polarize People Great products and great services polarize people. You want some people to LOVE your product versus 8) Churn baby, churn Great companies and products never stop and they dont let haters keep them down. Great products become 1.0, then 1.1, then 2.0, then 3.0, and so on. Churn baby, churn. 9) Niche thyself Where do your products fall in the Unique and Value continuum. Valuable, Not Unique Great product but lots of competition. Youre interchangeable. Not Valuable, Unique Youre foolish. You have a product that no one wants. Not Valuable, Not Unique (Worst) Junk. Valuable, Unique (Best) The holy grail of marketing. This is where meaning is made, this is where money is made. .
This is 30pt font 10) Perfect your pitch Customize your introdcution: Know who you are and who you are talking to. Add value: Have something special for you audience (information, insight or assistance). Follow Rule: Know the 10:20:30 rule. 10 slides, 20 minutes, 30 pt font
Think. Guy Kawasaki - Former chief evangelist of Apple
ACT
Communicate
意鞄温稼一壊

More Related Content

JCI - To inspire the NXT generation for entrepreneurship

  • 2. Bob Nieme - @Bnieme Founder Adversitement, O2mc, Digital Power Digital active since 2000 CEO CVO Passion is keydriver for results Non reader scanner
  • 6. De weg naar succes..! Bob Nieme follow @Bnieme Onderscheidend, Overtuigend, Ondernemend..
  • 9. On forehand thats 艶温壊霞
  • 13. WHY WHAT HOW.
  • 20. Today everyone has the ability
  • 21. Business models TELCO industry
  • 22. A computer ? Or .
  • 24. As a positive sharing community
  • 25. 10 yrs ago we called him a NEIRD
  • 26. NASA
  • 27. 20 July 1969 1. NASA was established on July 29, 1958 by the National Aeronautics and Space Act. 2. The 2009 budget for NASA is $17.6 billion dollars. 3. With its motto as For the Benefit of All, NASA was influenced by the space race, with the launch of the Soviet space programs first human-made satellite, Sputnik 1, on October 4, 1957. 4. The Apollo program, which was a spaceflight program from 1961-1975.
  • 28. Just a record 壊鞄看沿!
  • 31. A drink and one big innovative experience..!
  • 33. In just 5 yrs it could be a big difference
  • 34. The Status QUO is ready to be challenged..
  • 37. Other segments. Social payment Social ecommerce What about Twitter and Linkedin! Television Offline shops still traditional ?
  • 41. O Yes a business plan
  • 42. Business Models Inc. - innovation
  • 44. Only one word will stand
  • 46. Choose a business bible.. 1) Make meaning One of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you wont make meaning and you will end up not making money. Making meaning is the key to making money. 2) Make mantra Mantra is that one, two, or three word phrase that states what your company, product, or service is about. 3) Jump to the next curve The issue is that companies dont adjust. The ice industry shows that perfectly. Ice 1.0 You went out and found ice in the winter Ice 2.0 Ice factories are created (people can get ice year round) Ice 2.0 The Ice Man delivered ice to your home (people didnt have to go get their own ice) Ice 3.0 The refrigerator was created (people no longer had to depend on the season or a delivery man for ice) The problem is that the ice factories didnt become delivery men or refrigerator companies. Adjust and adapt.
  • 47. # 4 - 6 4) Dont let the bozos grind you down As Guy said, ignore the bozos. Also, see #8. :-) 5) Dont worry be crappy Did the Mac come out perfect the first time? No. What about the iPad? Nope. Neither were necessarily bad products but they werent perfect the first time and they were able to be evolved over time. Dont try to perfect your product. It just has to be on the next curve. (See: The Lean Startup) 6) Let 100 flowers blossom You may have determined the target market and target use. Then, people who arent your intended target are using your products in ways it wasnt intended. This is a good thing! Ask those people why they chose that product for that reason. If you ask your target why they arent using the product, its more excuses than anything else. You can learn much more from the people that are using the product.
  • 48. #7 - 9 7) Polarize People Great products and great services polarize people. You want some people to LOVE your product versus 8) Churn baby, churn Great companies and products never stop and they dont let haters keep them down. Great products become 1.0, then 1.1, then 2.0, then 3.0, and so on. Churn baby, churn. 9) Niche thyself Where do your products fall in the Unique and Value continuum. Valuable, Not Unique Great product but lots of competition. Youre interchangeable. Not Valuable, Unique Youre foolish. You have a product that no one wants. Not Valuable, Not Unique (Worst) Junk. Valuable, Unique (Best) The holy grail of marketing. This is where meaning is made, this is where money is made. .
  • 49. This is 30pt font 10) Perfect your pitch Customize your introdcution: Know who you are and who you are talking to. Add value: Have something special for you audience (information, insight or assistance). Follow Rule: Know the 10:20:30 rule. 10 slides, 20 minutes, 30 pt font
  • 50. Think. Guy Kawasaki - Former chief evangelist of Apple
  • 51. ACT

Editor's Notes

  • #47: 1) Make meaningOne of the natural outcomes of making meaning is making money. But if you set up your company for the purpose of making money, you wont make meaning and you will end up not making money. Making meaning is the key to making money.2) Make mantraMantra is that one, two, or three word phrase that states what your company, product, or service is about.Take, for example, the mission statement of Wendys restaurant: The mission of Wendys is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.Guy goes on to say that he has 4 kids and has eaten at Wendys 100s of times. Not once did he feel like he was participating in leadership, innovation, and partnerships, instead he thought it was french fries, hamburgers, and Frosties. Thats where the mantra comes in. Wendys mantra should be healthy fast food. Something that everyone can buy into.3) Jump to the next curveGuy believes this is where Steve Jobs lived. Instead of making a better MS DOS machine, he made the Mac. Companies and brands cant keep battling at the same level, they need to jump to the next or create your own. The issue is that companies dont adjust. The ice industry shows that perfectly. Ice 1.0 You went out and found ice in the winter Ice 2.0 Ice factories are created (people can get ice year round) Ice 2.0 The Ice Man delivered ice to your home (people didnt have to go get their own ice) Ice 3.0 The refrigerator was created (people no longer had to depend on the season or a delivery man for ice)The problem is that the ice factories didnt become delivery men or refrigerator companies. Adjust and adapt.4) Dont let the bozos grind you downAs Guy said, ignore the bozos. Also, see #8. :-)5) Dont worry be crappy