Bobby Feingold, an Atlanta native, graduated with a degree in journalism from Northeastern University in Boston before returning to work at his hometown's alt-weekly newspaper. Soon, though, he was bitten by the West Coast bug and moved to L.A. There he discovered UX which proved to be the perfect combination of his editorial background and passion for digital experience. Bobby currently works as the Information Architect and Content Strategist at Primitive Spark, an interactive agency located in Los Angeles.
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