Digital PR | Storytelling to hyperctive children | Zilele Biz 2010

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The document discusses the challenges of engaging hyperactive children through storytelling and digital public relations. It outlines behaviors associated with hyperactivity and suggests methods such as controlled environments and guided imagination for effective communication. Additionally, it emphasizes the need for better agency-client relations and redirection of attention from fast-paced social media to more structured platforms.

Business Technology

digital pr
or
storytelling
to
hyperactivehyperactive
children

Why do we (agencies on behalf of the brands) tell stories?

PROBLEMS!
[Local one] - online purchase
[Global one] - talking to hyperactive children

HIPERACTIVITY!
(as per Diagnostic and Statistical Manual of Mental Disorders)
? Often does not pay close attention to details
? Often has trouble paying attention on tasks or play activities
? Often does not seem to listen when spoken to directly
? Can often be easily distracted
? Often fidgets with hands or feet or squirms in seat? Often fidgets with hands or feet or squirms in seat
? Often runs about or climbs when and where it is not appropriate
? Is often "on the go" or often acts as if "driven by a motor"
? Often talks excessively
? Often blurts out answers before questions have been finished
? Often has trouble waiting one's turn
? Often interrupts or intrudes on the others

PARTS OF A SPEECH
(as per De Inventione – Cicero)
Exordium - opening
Narratio - statement of facts
Divisio or Partitio - the statement of the point at issue andDivisio or Partitio - the statement of the point at issue and
exposition of what the orator proposes to prove
Confirmatio - exposition of arguments
Confutatio - refutation of one's opponent's arguments
Conclusio - peroration

DEALING WITH HIPERACTIVITY
? Sport activities
? Clear rules
? Hot bubble baths and massages
? Diet – no sweets, no fast-food, no fizzy drinks
? Guided imagination? Guided imagination

TYPES OF SOCIAL MEDIA
Controlled
environments
Mixed
Environments
? Blogs
?Video and image sharing
? Social Networks
? Social Networks
(default version)
? Social Networks
(customized version)

PROBLEMS OF MIXED ENVIROMENT
? It is a circus!
? It is very fast – thus very expensive to keep track of the
conversation
? The content is obsolete in no-time
? Information accountability? Ha! Ha!? Information accountability? Ha! Ha!
? Almost impossible to achieve more then raw awareness

SOLUTIONS
1. Rewrite briefs and procedures and client – agency
relation. (Hope I live long enough to see this happening.)
2. Steal visitors from mixed environments and bring2. Steal visitors from mixed environments and bring
them to controlled environments. Redirect them from
Facebook, Twitter etc. to landing pages. (Where one can
properly tell a story.)

Digital PR | Storytelling to hyperctive children | Zilele Biz 2010

Thank you!
blog.bortunolteanu.ro
facebook.com/bortunolteanu
twitter.com/bortunolteanu

The document discusses strategies for telling stories to hyperactive children through digital PR and social media. It notes that hyperactive children have short attention spans and are easily distracted. It recommends using controlled social media environments that allow consistent messaging and targeted branding, as well as activities like sports to engage hyperactive children. Mixed social media environments are problematic as conversations are fast-paced and content becomes obsolete quickly, making it difficult to achieve more than awareness. The document suggests moving visitors from mixed to controlled environments to better tell stories.

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