12 years solid experience in marketing field in MNC with 6 years in managerial level, specialize in developing brand, communication strategy and retail strategy. Major achievement includes achieving over 10% market share and achieve market top 3 brands in both mobile phone, TV in 5 years time.
Start as marketing executive when LG Electronics change from a local sales office to a marketing company in HK at 2003. Set up the brand marketing team and later the trade marketing team with over 50 product consultants; oversees the marketing communication of mobile, TV, audio products and home appliances. Successful product launch campaigns include Chocolate phone, ice-cream phone, Prada Phone ...
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