Brand ambassador. What does it really mean?
1-A person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A promotional model can be female or male, and typically is intended to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers
But in the context of the women鈥檚 blogosphere, does this really define what brand ambassadors do? Wikipedia鈥檚 definition suggests that physical attractiveness is as much a component in selecting brand ambassadors as perhaps the power of persuasion.
Yet in blogging, many women become brand ambassadors
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