From Russia with Love: 7 Insights into the Russian Consumer Market
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Russia is a key market for brands, but is changing fast. Brand Genetics, an insight and innovation agency with extensive experience in Russia shares7 key insights into the Russian market and the Russian consumer.
From Russia with Love: 7 Insights into the Russian Consumer Market
- 2. RUSSIA IS EVOLVING... FAST 2
- 3. RUSSIA IS CLEARLY DIFFERENT IT TAKES TIME AND EFFORT TO UNDERSTAND ITS COMPLEX AND MULTI-FACETED PERSONAS AND EVEN THEN IT CONTINUES TO SURPRISE YOU OUR SNAPSHOT OF SEVEN INSIGHTS INTO THE RUSSIAN CONSUMER AIMS TO BE THOUGHT PROVOKING AND USEFUL IN ACCESSING RUSSIA’S REAL OPPORTUNITIES FOR GROWTH 3
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- 12. Global reach, consistent quality We work from Moscow to Mumbai, Manhattan to Mexico City, Manchester to Milan: our trusted local partners give us global reach, our experienced central team ensures consistent excellence Australia • Canada • China • Egypt • France • Germany • India • Indonesia • Italy • Japan • Kingdom of Saudi Arabia • Mexico • Nigeria • Poland • RSA • Russia • South Korea • Spain • Thailand • Turkey • United States of America • United Kingdom 12
- 13. If you're interested in exploring how we can help build your brand in Russia, or other global growth markets, we'd be delighted to talk Tom Ellis tom.ellis@brandgenetics.com +44 (0) 7815 896 098 Andrew Christophers andrew.christophers@brandgenetics.com +44 (0) 7967 175 623 With thanks to our Russian partners www.brandgenetics.com O+K for their support & collaboration 13