London #B3Seminar: How many SEOs does it take to sell a lightbulb? - Stephen Kenwright
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In 2014 Content for SEO is nothing like the SEO Copywriting we know and hate. We dont need to create content for Google when we can create content that sells Stephen discusses what content should look like when rankings are the by-product of creative that drives business value.
London #B3Seminar: How many SEOs does it take to sell a lightbulb? - Stephen Kenwright
- 1. Welcome to
- 2. How many SEOs does it take to sell a light bulb? Stephen Kenwright Head of Search
- 4. Fresh content Profit #B3Seminar
- 5. #B3Seminar
- 7. #B3Seminar Awareness Consideration Conversion
- 8. Traffic Share Breakdown Cover No. of keywords Max Potential Traffic (monthly) 86 31,950 22% 65% 59% 28% 21% 13% 12% 8% 6% 4% 0% 10% 20% 30% 40% 50% 60% 70% - 5,000 10,000 15,000 20,000 25,000 Traffic Est Traffic Share #B3Seminar
- 9. #B3Seminar
- 10. Manual Action/Panda Manual Action Revoked Content Strategy No Link Building #B3Seminar
- 11. #B3Seminar
- 12. #B3Seminar
- 14. Manual Action Manual Action Revoked Content #B3Seminar
- 15. Thank you from stephen.kenwright@branded3.com @stekenwright Branded3.com @Branded_3 #B3Seminar