Graduated from USC with a degree in marketing. I've been an early member of each venture I've been involved with or helped found. I am lucky to have been part of a variety of different companies that had the right people, at the right time, in the right place. In turn, I've launched brands in the consumer goods space and through digital. I have a pretty diverse skill set with an emphasis on product development, branding and distribution. As is the case with any product, it's not the first sale, but it's the repeat business. With that in mind, sell-in is fun, but it's the sell-through that matters.