Wyco share stream presentation2
This document proposes a mobile business platform called ShareStream to help improve the economy of Wyandotte County, Kansas. ShareStream would be an Airstream trailer adapted for different local businesses, providing a space to showcase their services over multiple weekends throughout the county. Students would manage ShareStream under faculty supervision, gaining real-world experience, while businesses could increase exposure and attract new customers. Funding would come initially from a university grant, with businesses then providing a percentage of revenue from each showcase to cover ongoing costs in a sustainable model. The goal is to create a steady stream of clients and opportunities for increased local spending through this unique mobile marketing and experiential platform.
Wyco share stream presentation2
- 1. Improving the Economy: One AirStream at a Time Kent DiasAbeygunawardena Emma Murano Brandon Wood
- 3. You need a haircut
- 4. Arrive at Joses Barbershop
- 5. Receive a high quality haircut
- 6. You are completely satisfied
- 7. 安温庄岳
- 8. But what if youve never heard of Joses
- 9. Why would YOU go to Wyandotte County?
- 10. WYANDOTTE COUNTY Pop. 159,129 Area: 156 sq. miles Unemployment: 9.3% (2013) Distance to Kansas City, MO: 4.3 miles Distance from Lawrence: 29.5 miles
- 11. Visit to Wyco We took a trip to Kansas City, KS
- 12. Breits -Lack of experience with modern Breits Pub marketing tools
- 13. Revolve KCK
- 14. -Current Perception of Community Joses Barbershop
- 15. How can we improve this situation?
- 18. A mobile platform for first impressions
- 21. Conduct a four weekend showcase in multiple locations throughout Kansas City
- 22. Utilize ShareStream adapted to each business with easily changeable branding
- 24. Exterior and interior display boards are customized specifically for each business
- 25. Branding would also include easily replaced exterior vinyl wraps specific to each business.
- 27. Modular interior of ShareStream allows each business to tailor the environment to their needs
- 28. Merchandise Racks Digital Advertising iPad using Square Checkout system Anything required by business to provide their service
- 30. Company Structure University Sponsored Class Facilitated by faculty Execution work completed by students Infrastructure managed by MoCoLabs Storage and upkeep
- 31. Initial Funding + Costs Request for a KU Funding Grant Only needed for initial start-up Initial Costs: + Airstream + Permits/Licenses + Gas + Water (Airstream) + Insurance + Additional Equipment + Start-Up Cash Estimated Total: $58,760.00
- 32. Sustaining Business Revenue -% of Clients revenue intake during showcase (equivalent to operating costs) -Maintain an intake ratio that can balance possibly less successful showcases Creating a steady stream of clients -Promote continued business participation through success of program Operating Costs + Gas + Insurance + Maintenance (Airstream) + Gas and Water + Printing + Web Hosting + Airstream Storage Estimated Total: $1,163.00/mo Ex. Joses Barbershop Showcase Haircut $15 Chairs x2 Cuts Per Day x10 3 Day Weekend x3 4 Weekends/mo x4 Total $3,600.00 Sharestream (%) 32.5%
- 33. ShareStream Benefits -Opportunity for increased exposure -Creation of new return customers -Real world entrepreneurial experience for businesses and students
- 37. Thank You. Kent DiasAbeygunawardena Emma Murano Brandon Wood