Wyco share stream presentation2

Mar 10, 20140 likes386 views

This document proposes a mobile business platform called ShareStream to help improve the economy of Wyandotte County, Kansas. ShareStream would be an Airstream trailer adapted for different local businesses, providing a space to showcase their services over multiple weekends throughout the county. Students would manage ShareStream under faculty supervision, gaining real-world experience, while businesses could increase exposure and attract new customers. Funding would come initially from a university grant, with businesses then providing a percentage of revenue from each showcase to cover ongoing costs in a sustainable model. The goal is to create a steady stream of clients and opportunities for increased local spending through this unique mobile marketing and experiential platform.

Improving the Economy:

One AirStream at a Time

Kent DiasAbeygunawardena
Emma Murano
Brandon Wood

But what if you’ve never
heard of Jose’s…

WYANDOTTE COUNTY
Pop. 159,129
Area: 156 sq. miles
Unemployment: 9.3% (2013)

Distance to Kansas City, MO: 4.3 miles
Distance from Lawrence: 29.5 miles

• Visit to Wyco

We took a trip to Kansas City, KS

• Breits

-Lack of experience
with modern

Breit’s Pub

marketing tools

-Current Perception
of Community

Jose’s Barbershop

Conduct a four weekend
showcase in multiple locations
throughout Kansas City

Utilize ShareStream
adapted to each business
with easily changeable branding

Exterior and
interior display
boards are
customized
specifically for
each business

Branding would
also include
easily replaced
exterior vinyl
wraps specific to
each business.

Modular interior of
ShareStream allows each
business to tailor the environment
to their needs

Merchandise Racks
Digital Advertising
iPad using Square Checkout
system
Anything required by business
to provide their service

Company Structure
• University Sponsored Class
– Facilitated by faculty
– Execution work completed by students

• Infrastructure managed by MoCoLabs
– Storage and upkeep

Initial Funding + Costs
• Request for a KU Funding Grant
– Only needed for initial start-up

• Initial Costs:
+ Airstream
+ Permits/Licenses
+ Gas + Water (Airstream)
+ Insurance
+ Additional Equipment
+ Start-Up Cash

Estimated Total: $58,760.00

Sustaining Business
Revenue
-% of Client’s revenue intake during showcase (equivalent to operating costs)
-Maintain an intake ratio that can balance possibly less successful showcases

Creating a steady stream of clients
-Promote continued business participation through success of program
Operating Costs
+ Gas
+ Insurance
+ Maintenance (Airstream)
+ Gas and Water
+ Printing
+ Web Hosting
+ Airstream Storage
Estimated Total: $1,163.00/mo

Ex. Jose’s Barbershop Showcase

Haircut

$15

Chairs

x2

Cuts Per Day

x10

3 Day Weekend

x3

4 Weekends/mo

x4

Total

$3,600.00

Sharestream (%)

32.5%

ShareStream Benefits
-Opportunity for increased exposure

-Creation of new return customers
-Real world entrepreneurial experience
for businesses and students

Thank You.
Kent DiasAbeygunawardena
Emma Murano
Brandon Wood

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Wyco share stream presentation2

1. Improving the Economy: One AirStream at a Time Kent DiasAbeygunawardena Emma Murano Brandon Wood

2. Sunday morning, 9:00am

3. You need a haircut

4. Arrive at Jose’s Barbershop

5. Receive a high quality haircut

6. You are completely satisfied

7. �²��…

8. But what if you’ve never heard of Jose’s…

9. Why would YOU go to Wyandotte County?

10. WYANDOTTE COUNTY Pop. 159,129 Area: 156 sq. miles Unemployment: 9.3% (2013) Distance to Kansas City, MO: 4.3 miles Distance from Lawrence: 29.5 miles

11. • Visit to Wyco We took a trip to Kansas City, KS

12. • Breits -Lack of experience with modern Breit’s Pub marketing tools

13. Revolve KCK

14. -Current Perception of Community Jose’s Barbershop

15. How can we improve this situation?

16. TRADITIONAL SOLUTIONS

17. 31’ + AVAILABLE RESOURCES

18. A mobile platform for first impressions

19. OUR PURPOSE Our Purpose

20. DOUBLE-SIDED PLATFORM

21. Conduct a four weekend showcase in multiple locations throughout Kansas City

22. Utilize ShareStream adapted to each business with easily changeable branding

24. Exterior and interior display boards are customized specifically for each business

25. Branding would also include easily replaced exterior vinyl wraps specific to each business.

27. Modular interior of ShareStream allows each business to tailor the environment to their needs

28. Merchandise Racks Digital Advertising iPad using Square Checkout system Anything required by business to provide their service

30. Company Structure • University Sponsored Class – Facilitated by faculty – Execution work completed by students • Infrastructure managed by MoCoLabs – Storage and upkeep

31. Initial Funding + Costs • Request for a KU Funding Grant – Only needed for initial start-up • Initial Costs: + Airstream + Permits/Licenses + Gas + Water (Airstream) + Insurance + Additional Equipment + Start-Up Cash Estimated Total: $58,760.00

32. Sustaining Business Revenue -% of Client’s revenue intake during showcase (equivalent to operating costs) -Maintain an intake ratio that can balance possibly less successful showcases Creating a steady stream of clients -Promote continued business participation through success of program Operating Costs + Gas + Insurance + Maintenance (Airstream) + Gas and Water + Printing + Web Hosting + Airstream Storage Estimated Total: $1,163.00/mo Ex. Jose’s Barbershop Showcase Haircut $15 Chairs x2 Cuts Per Day x10 3 Day Weekend x3 4 Weekends/mo x4 Total $3,600.00 Sharestream (%) 32.5%

33. ShareStream Benefits -Opportunity for increased exposure -Creation of new return customers -Real world entrepreneurial experience for businesses and students

35. ShareStream Participants

36. ShareStream Influence

37. Thank You. Kent DiasAbeygunawardena Emma Murano Brandon Wood

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