Dr. Sobecks is a seasoned business leader with expertise in scouting, incubation, and commercialization of emerging technology solutions to unleash business value. He brokers Win-Win partnerships with key external and internal stakeholders to achieve business objectives. He employees a disciplined approach to digital innovation focused on rapid experimentation in the marketplace. Sobecks has deep subject matter expertise in marketing, shopper marketing, product lifecycle management, & supply chains. His current work is primarily focused on marketing innovation and product lifecycle management.
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