CRM Analytics Manager / Circulation Manager / SEO Manager
Retail professional motivated to drive multi-channel sales and market share growth by managing CRM strategy, direct mail circulation, and by performing SEO (search engine optimization).
• Expert in driving multi-channel sales growth and increasing market share through a careful analysis of data.
• Successful in developing predictive segmentation models that determine the appropriate recipients of direct mail campaigns, maximize response rates and top-line sales and minimize mailings to those who are unlikely to respond.
• My strengths are in SQL Server, PostgreSQL, MySQL, SAS, R-statistics and MS Excel which allow me to ...