This is an exciting time to be involved in the marketing industry. There is a fundamental shift in the way consumers (both b2c and b2b) research and buy products and services. It demands a new approach to reach an audience, deliver the right online experience to drive user engagement and conversion leading to increased leads & sales.
Whilst traditional advertising remains part of the mix for the largest consumer brands, for most organisations the battleground is online; and not everyone can be a winner.
With up to 60% of the buyer journey having typically taken place online before customers engage with an organisation directly, the need for businesses to transform the way they market a...
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