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Chanel
- 1. Chanel S.A By: Ng Ka Long @ Business D
- 2. Let people know about how a high-end fashion brand established Shows how a old brand still survive today Explore the core values of the company Stem out the brands speciality in the luxury fashion market
- 3. Karl Lagerfeld is hired as the Founded Nazi affiliation chief designer for Chanel 1909/1910 1930s-50s 1983 1920s 1925 1950s 1970s 2008 Chanel Perfume CC trademarks Chanels come back Mobile Art Tour recognized
- 4. Name: Garbiella Bonheur Chanel Born: 19 August 1883, in Saumur, France Died: 10 January 1971 (aged 87) Motherland: France First milliner shop: 1920 in Paris Marriage status: Single Her favourite man: Duchesses of Westminster There have been several Duchesses of Westminster. There is only one Chanel.
- 5. February 24, 1925 Trademark registered at the United States Patent and Trademark Office (USPTO). The typeset logo Chanel. The unique interlocking CC logo. The Chanel No.5 perfume logo is registered at the USPTO in July 20, 1926.
- 6. Number of stores: About 200 boutiques worldwide Sales: 贈1,301.2m Employees: 1220 Chief designer: Karl Lagerfeld (since 1983) Small document of Karl Lagerfeld Nationality: German Born: September 10, 1933 (aged76) Jobs: Currently designs for his own label, Chanel and furs for Fendi of Italy Achievements to Chanel: Established a younger line (shorter cuts and eye capturing design)
- 7. To celebrate the 50th anniversary of Coco Chanels iconic 2.55 quilted leather handbag A worldwide tour included Hong Kong, Tokyo, New York, Moscow, (London and Pairs)
- 8. Revolutionized haute couture fashion (which means custom-fitted clothing) Brought fashion business in to part of society Designs are back to basics elegance, class and originality Beauty is about presenting yourself to garner respect from others
- 9. Chanel Fragrance & Fine Jewelry Fashion Beauty & Watches Fashion & Jewelry & Fragrance Makeup Skincare Accessories Watches
- 10. Items included: Custom-fitted clothing Leather goods - Eg. 2.55 quilted leather handbag Jewels Shoes Eyewear Features of products: Elegant Classy Simple style Unique cutting
- 12. 1987 First Chanel watch Premiere Chanel J12 watches 2000 line was introduced Fine Jewelry watch equipped with the 2005 tourbillion
- 13. Strength Weakness Luxury quality High price Unique Rising cost of production Classy Opportunity Threat New markets Chanel counterfeit New products Facing strong competitions
- 14. Brand value ($m) 2009 2008 2007 Brand value ($m) 2006 2005 2004 0 1000 2000 3000 4000 5000 6000 7000
- 15. Global brands ranking 2009 Gucci Brand name, ranking Prada 5, 87 LVMH 4, 70 HERMES 3, 60 2, 41 1, 16 0 1 2 3 4 5 6
- 16. http://en.wikipedia.org/wiki/Coco_Chanel http://www.famous-women-and-beauty.com/coco-chanel-biography.html http://ezinearticles.com/?Coco-Chanel-Fashion-House-History-Of-The-Fashion-House-That-Has-Never-Looked- Back&id=427322 http://www.evancarmichael.com/Famous-Entrepreneurs/631/Taking-Haute-Couture-to-New-Heights-How-Chanel- Achieved-Success.html http://www.yournewfragrance.com/Chanel-s/1933.htm http://www.answers.com/topic/chanel-s-a http://www.linkedin.com/companies/chanel http://biz.yahoo.com/ic/93/93472.html http://www.fundinguniverse.com/company-histories/Chanel-SA-Company-History.html http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5490782 http://www.hoovers.com/chanel/--ID__93472--/freeuk-co-factsheet.xhtml http://www.chanel-mobileart.com/ http://www.vogue.co.uk/news/daily/081222-chanel-pulls-mobile-art-project.aspx http://www.artinfo.com/news/story/28615/chanel-mobile-art-lands-in-new-york/ http://www.articlesbase.com/fashion-articles/brand-features-of-chanel-handbags-543765.html#axzz0ly5aSNjw http://www.independent.co.uk/news/people/profiles/the-chanel-no-5-story-961226.html