The document discusses how leads can get stuck in the same status if they are not actively moved along. It recommends not letting leads stay in a status for too long. It then presents the Brisk tool, which helps sales teams keep track of leads that have not been acted on or moved to a new status within a specified number of days. It allows users to customize which statuses they want to monitor and the threshold of days for each before a lead will appear in the Brisk tool as requiring follow up.