Personal Information
Organization / Workplace
Greater Philadelphia Area, Pa. United States
Occupation
Digital Analytics Mgr
Website
About
Analysis. Insight. Action!
I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategies and tactics that increase sales.
I calculate customer lifetime value to bridge the gap from analytics to strategy, and measure results by sales.
Examples:
• Established A/B testing program to evaluate optimization tactics used by optimization team for venture backed sell-side ad tech company.
• Analyzed 400,000 web orders for second largest specialty gift retailer in U.S. Revealed, after fact, that SEO and social media-fueled traffic growth hid $821,000 in lost orders worth 17% annual revenue. Built real-time warning
Contact Details
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tableau
marketing strategy
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bruce segal
external search
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Users being followed by Bruce Segal