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Social mediapresentation

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Bryan Mahoney
Bryan Mahoney

The document is a presentation on how to market anything through social media given by Bryan for Sterling Cooper. It discusses how traditional companies like Sterling Cooper can use social media to market themselves, their clients, and their products. It provides tips on using different social media platforms like Twitter, Facebook, Instagram, LinkedIn and Pinterest. It also discusses best practices for self-promotion, interacting with consumers, building personal brands, and engaging influencers. The presentation emphasizes organizing social media use and maintaining proper social media etiquette.

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How to Market Anything through Social Media A presentation for Sterling Cooper
About Bryan Writes the Burbs Eye View column each Wednesday Professional marketing manager 4/9/2013 How to Market Anything in Social Media 2
Enough about me What is Sterling Cooper? 4/9/2013 Transforming Outreach at Stough Canyon 3
A traditional company Bert Cooper Roger Sterling Don Draper Employees 4/9/2013 How to Market Anything in Social Media 4
with traditional problems How do we market our company? How do we market our clients? How do we market ourselves? 4/9/2013 How to Market Anything in Social Media 5
Don Drapers Office Somethings missing 4/9/2013 How to Market Anything in Social Media 6
Don Drapers Office Right! A computer! Now we can start with Social Media 4/9/2013 How to Market Anything in Social Media 7
The online storefront 4/9/2013 How to Market Anything in Social Media 8
Why bother with Social Media? 185% Average increase in website hits after COMPANIES WITH >50 crossing 1,000 Likes. EMPLOYEES SAW THE BIGGEST TRAFFIC GAINS FROM GROWING THEIR FACEBOOK REACH. Source: 2013 Survey of 7,000 Hubspot customers 4/9/2013 How to Market Anything in Social Media 9
Why bother with Social Media? 106% More web traffic for B2C COMPANIES companies with 51 to EXPERIENCE A LARGER 100 followers over those INCREASE IN TRAFFIC with 25 or fewer. THAN B2B COMPANIES AFTER CROSSING 1,000 TWITTER FOLLOWERS. Source: 2013 Survey of 7,000 Hubspot customers 4/9/2013 How to Market Anything in Social Media 10
Top reasons for Retweets 100 80 60 40 20 0 Source: Infographic labs report 2012 4/9/2013 How to Market Anything in Social Media 11
Why people follow you 80 60 40 20 0 Source: Infographic labs report 2012 4/9/2013 How to Market Anything in Social Media 12
How to self-market your business TWITTER AND YOUR BLOG 4/9/2013 Journalism and the Burbank Community 13
Twitter is good for Microblogging Trend searches Quick answers / feedback Celebrity / team stalking 4/9/2013 How to Market Anything in Social Media 14
Your very own publishing house Offer insight about your industry Display your expertise A home for major pieces of content that help with SEO 4/9/2013 How to Market Anything in Social Media 15
How to interact with consumers FACEBOOK & INSTAGRAM 4/9/2013 Journalism and the Burbank Community 16
THE Social Network Photo gallery Stay in touch with family Share content - Links Keep appointments 4/9/2013 How to Market Anything in Social Media 17
Visual Collaboration Editing photos Sharing photos 4/9/2013 How to Market Anything in Social Media 18
How to build your personal brand LINKEDIN & PINTEREST 4/9/2013 Journalism and the Burbank Community 19
Linked In includes Your online resume A place to connect and share expertise Curated communities like Twitter but with a more robust profile feature to validate experience 4/9/2013 How to Market Anything in Social Media 20
The Virtual Collage Helps share visual content (photos, video) Acts as a virtual pinboard a scrapbook of things that interest you 4/9/2013 How to Market Anything in Social Media 21
How to win friends and influence influencers PUTTING YOURSELF OUT THERE 4/9/2013 Journalism and the Burbank Community 22
Pete Campbell Talks about himself a lot Multiple-tweet rants about politics, religion, womens place in the home Talks about his big-name clients in inappropriate mentions Shares competition-sensitive information in meetings on Facebook, Twitter where competitors can see Shares photos of his lunch that are out of focus Tells people to Like Facebook page, without a link to it Goes weeks just retweeting; no original content Invites everyone to play every Facebook game ever 4/9/2013 How to Market Anything in Social Media 23
Joan Harris Has whole conversations with clients about service issues Retweets followers all the time Keeps Facebook calendar updated Creates contests on Facebook, Instagram and promotes them 3x a day Reads blogs from the firms top clients and shares their content Recruits Don and Roger to write posts about ad strategy; asks clients to RT Takes photos that are in focus and are NOT the backs of peoples heads; theyre also framed well and interesting 4/9/2013 How to Market Anything in Social Media 24
Bringing it all together THE SOCIAL FLOW 4/9/2013 Journalism and the Burbank Community 25
The social circle Biz to Biz Business to Consumer Personal 4/9/2013 How to Market Anything in Social Media 26
Organize your work HootSuite TweetDeck Threadsy Rignite Unilyzer Spredfast MediaFunnel CoTweet Seesmic Netvibes Brizzly 4/9/2013 How to Market Anything in Social Media 27
Social Etiquette Treat people online as if youd treat them in person. Message people often, and repeatedly. Reward people for your call to action/encourage the behavior you want Decide early what your online persona is. Pull in, dont push out. (Make people want to interact with you) Give more than you get (put things on peoples walls, retweet and promote their stuff too) Not every platform is appropriate for every message. Engage, listen and learn. Create Social Proof of your expertise, skills and products (through users testimonials and interactions) 4/9/2013 Journalism and the Burbank Community 28
Thank you. Questions?
Bryan on the Web Your goal should also be to obtain the first four or five things on a Google search. 4/9/2013 How to Market Anything in Social Media 30

More Related Content

Social mediapresentation

  • 1. How to Market Anything through Social Media A presentation for Sterling Cooper
  • 2. About Bryan Writes the Burbs Eye View column each Wednesday Professional marketing manager 4/9/2013 How to Market Anything in Social Media 2
  • 3. Enough about me What is Sterling Cooper? 4/9/2013 Transforming Outreach at Stough Canyon 3
  • 4. A traditional company Bert Cooper Roger Sterling Don Draper Employees 4/9/2013 How to Market Anything in Social Media 4
  • 5. with traditional problems How do we market our company? How do we market our clients? How do we market ourselves? 4/9/2013 How to Market Anything in Social Media 5
  • 6. Don Drapers Office Somethings missing 4/9/2013 How to Market Anything in Social Media 6
  • 7. Don Drapers Office Right! A computer! Now we can start with Social Media 4/9/2013 How to Market Anything in Social Media 7
  • 8. The online storefront 4/9/2013 How to Market Anything in Social Media 8
  • 9. Why bother with Social Media? 185% Average increase in website hits after COMPANIES WITH >50 crossing 1,000 Likes. EMPLOYEES SAW THE BIGGEST TRAFFIC GAINS FROM GROWING THEIR FACEBOOK REACH. Source: 2013 Survey of 7,000 Hubspot customers 4/9/2013 How to Market Anything in Social Media 9
  • 10. Why bother with Social Media? 106% More web traffic for B2C COMPANIES companies with 51 to EXPERIENCE A LARGER 100 followers over those INCREASE IN TRAFFIC with 25 or fewer. THAN B2B COMPANIES AFTER CROSSING 1,000 TWITTER FOLLOWERS. Source: 2013 Survey of 7,000 Hubspot customers 4/9/2013 How to Market Anything in Social Media 10
  • 11. Top reasons for Retweets 100 80 60 40 20 0 Source: Infographic labs report 2012 4/9/2013 How to Market Anything in Social Media 11
  • 12. Why people follow you 80 60 40 20 0 Source: Infographic labs report 2012 4/9/2013 How to Market Anything in Social Media 12
  • 13. How to self-market your business TWITTER AND YOUR BLOG 4/9/2013 Journalism and the Burbank Community 13
  • 14. Twitter is good for Microblogging Trend searches Quick answers / feedback Celebrity / team stalking 4/9/2013 How to Market Anything in Social Media 14
  • 15. Your very own publishing house Offer insight about your industry Display your expertise A home for major pieces of content that help with SEO 4/9/2013 How to Market Anything in Social Media 15
  • 16. How to interact with consumers FACEBOOK & INSTAGRAM 4/9/2013 Journalism and the Burbank Community 16
  • 17. THE Social Network Photo gallery Stay in touch with family Share content - Links Keep appointments 4/9/2013 How to Market Anything in Social Media 17
  • 18. Visual Collaboration Editing photos Sharing photos 4/9/2013 How to Market Anything in Social Media 18
  • 19. How to build your personal brand LINKEDIN & PINTEREST 4/9/2013 Journalism and the Burbank Community 19
  • 20. Linked In includes Your online resume A place to connect and share expertise Curated communities like Twitter but with a more robust profile feature to validate experience 4/9/2013 How to Market Anything in Social Media 20
  • 21. The Virtual Collage Helps share visual content (photos, video) Acts as a virtual pinboard a scrapbook of things that interest you 4/9/2013 How to Market Anything in Social Media 21
  • 22. How to win friends and influence influencers PUTTING YOURSELF OUT THERE 4/9/2013 Journalism and the Burbank Community 22
  • 23. Pete Campbell Talks about himself a lot Multiple-tweet rants about politics, religion, womens place in the home Talks about his big-name clients in inappropriate mentions Shares competition-sensitive information in meetings on Facebook, Twitter where competitors can see Shares photos of his lunch that are out of focus Tells people to Like Facebook page, without a link to it Goes weeks just retweeting; no original content Invites everyone to play every Facebook game ever 4/9/2013 How to Market Anything in Social Media 23
  • 24. Joan Harris Has whole conversations with clients about service issues Retweets followers all the time Keeps Facebook calendar updated Creates contests on Facebook, Instagram and promotes them 3x a day Reads blogs from the firms top clients and shares their content Recruits Don and Roger to write posts about ad strategy; asks clients to RT Takes photos that are in focus and are NOT the backs of peoples heads; theyre also framed well and interesting 4/9/2013 How to Market Anything in Social Media 24
  • 25. Bringing it all together THE SOCIAL FLOW 4/9/2013 Journalism and the Burbank Community 25
  • 26. The social circle Biz to Biz Business to Consumer Personal 4/9/2013 How to Market Anything in Social Media 26
  • 27. Organize your work HootSuite TweetDeck Threadsy Rignite Unilyzer Spredfast MediaFunnel CoTweet Seesmic Netvibes Brizzly 4/9/2013 How to Market Anything in Social Media 27
  • 28. Social Etiquette Treat people online as if youd treat them in person. Message people often, and repeatedly. Reward people for your call to action/encourage the behavior you want Decide early what your online persona is. Pull in, dont push out. (Make people want to interact with you) Give more than you get (put things on peoples walls, retweet and promote their stuff too) Not every platform is appropriate for every message. Engage, listen and learn. Create Social Proof of your expertise, skills and products (through users testimonials and interactions) 4/9/2013 Journalism and the Burbank Community 28
  • 30. Bryan on the Web Your goal should also be to obtain the first four or five things on a Google search. 4/9/2013 How to Market Anything in Social Media 30