BULA is a beach sports and lifestyle organization whose mission it is to help organizers and players further develop the sport and the Spirit of Beach Ultimate worldwide.
BULA was started in 1999 and organized the first ever World Championships of Beach Ultimate in 2004. As a member of the World Flying Disc Federation (WFDF), BULA also helped Beach Ultimate get recognized as an official disc sport in 2010 and subsequently co-hosted the World and European Championships, together with the WFDF in 2011, 2013, and 2015.
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