Byron John is currently the Insights and Innovations Director at Habari Media. His extensive background into the marketing, media and consumer research space has spanned 10 years with experience in Radio (SABC & Radmark), TV (SABC & DStvi) and now Digital (Online and Mobile) through Habari Media. Byron is currently completing his Masters Degree in Strategic Communication with his dissertation focusing on the process overlap between consumer insight and idea generating techniques. At work Byron is intimately involved in making the numbers 'sing' and has had extensive experience in statistical analysis and garnering the respective insights that make for a much smarter sell. In addition,...
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