Specialties: Attribution Modelling expertise, in Ecommerce and Retail segment.Has Lead all Marcom functions across verticals Media/Travel/Luxury / Retail segments .
Expertise in Buss Decision Analytics tools :Using Advanced Excel,SQL,Google Analytics + R,SAS and KXEN.
Using Hadoop environment for large data structures as life moves into the big data orbit.
Strategics Communication Planning Background.
Key responsible areas include managing Media and Public Relations, Brand Management, Research, Advertising & Marketing Communications, Web & Online activities, Internal Communications, Investor and Analyst Communications, Events and Exhibitions, etc
Also Teaching in various Mgmt. Insti...
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