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Toronto, Canada Area Canada

Director of Marketing | Optimizing Retail Auto Dealership Marketing

Advertising / Marketing / PR

Connecting brands with consumers is the foundation of my marketing career. Heavily skewed toward the Retail Automotive Business, I help Auto Dealers improve the effectiveness of their Retail Marketing. Currently I'm the Director of Marketing for the Budds' Family Auto Group. Our businesses include BMW, MINI, Subaru, Jaguar, Land Rover, Chevrolet, Buick, GMC and Mazda Auto Dealerships. I lead the marketing strategies encompassing websites, online marketing (SEO, SEM/PPC), Social Media, Reputation Management and traditional channels. This new position comes after a rewarding stint as a Digital Marketing Consultant on the Ford of Canada Dealer Digital Direct Program (D3): websites,...