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CRCroft

Charles Croft

Personal Information
Organization / Workplace
Slough, United Kingdom United Kingdom
Occupation
Consultant at Leverage Communications
Industry
Advertising / Marketing / PR
About
An almost insatiable desire for content is reinventing the sponsorship and licensing industry. No matter how large or small nothing effectively ignites common interests and passions like sports, music, entertainment, and cultural or charitable properties. Strategically harnessing the assets of these properties to create value for brands and rights holders is at the heart of a successful track record for winning business and maintaining a client’s trust and respect. By integrating marketing agencies with scalable product development and distribution capabilities this senior agency executive has provided a unique activation platform capable of driving engagement across traditional and ...
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