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Birmingham, United Kingdom United Kingdom
Occupation
Senior Insight Executive at McCann Erickson
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About
In the final stages of an industrial PhD funded by Procter & Gamble and the EPSRC in idea management. Transferred halfway through research to continue studies at Birmingham City University, ADM. Previous qualifications include the completion of a Masters in Design; 'Innovation and Creativity in Industry' at Cranfield University. Direct experience working with companies such as Imagination, Procter & Gamble, Wilson Cooke, and Sky. Background in Product Design. Experienced in industrial consumer insight, FMCG projects and in-depth knowledge of research methodologies.
Expertise: Idea management, idea generation tools and methods, front-end innovation, design research, visual thinking, prese...
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