Social Media is changing the way in which customers and companies interact. Businesses can learn remarkable insights from their customers that enable them to deliver real value by engaging directly and building longterm relationships.
Campbell is responsible for Dell's global Social Media strategy with a focus on operationalising; from listening, planning, building, engaging, measuring and executing programmes. Assessing platforms, tools & training content as well as integrating social to the wider marketing mix.
Specialties: Social media strategy, issues management, metrics & analysis, ROI modelling, content curation, listening, identifying influencers, measuring share of voice, net ...
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