Travel in the Digital Age.
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Mariette Du Toit-Helmbold, Cape Town Tourism CEO presented Cape Town's digital journey at the 2012 Getaway Travel Blog Conference on 4 August 2012.
Travel in the Digital Age.
- 1. Travel in the Digital Age @mariettedth
- 2. Our world has changed fundamentally forever
- 3. Travel remains a priority, a desperately needed respite
- 4. A new breed of traveller has arrived
- 5. The story has become the unique selling point, not a place
- 6. Travel in the Digital Age
- 9. Cape Town Tourism’s Digital Journey
- 10. eMarketing Strategy focused on using citizens and fans of Cape Town
- 12. I ♥ Cape Town - 250 000 fans
- 13. One of the world’s Top25 tourist boards online
- 15. Integrated marketing campaign with National Geographic
- 17. Cape Town’s iAmbassadors #LoveCapeTown
- 19. Our digital journey has just started