Working on behalf of West End Windows and Sterling Windows as their Marketing Manager. With no strategy or plan in place, my role is to increase leads using a strategic marketing approach whilst also improving internal processes to help facilitate the sales team and in turn improve conversion rates.
My key objective is to maximise ROI across all marketing, using an integrated approach whilst catering for both retail and trade customers. This is achieved through the planned activities and measuring and optimising effectiveness of those activities periodically to ensure objectives are consistently met.
Another key objective of my role is to develop a customer retention strategy to improv...
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