More than 20 years in CRM projects, consulting and training. After a 10 years Sales and Marketing successful career, back in 1990 I started evangelizing the Italian Market about Customer Relationship Management and I have been in charge of managing a myriad of CRM Projects from very large multinational companies to small ones. CRM implementation is not an easy matter, involving organization changes, sales and marketing issues and technical skills: if you are looking at a successful CRM project, I will be very glad to offer you my experience and enthusiasm.
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