Manage all aspects of traditional and digital media for national and regional advertising and a key influencer of corporate media strategy. Responsible for working with the category/brand marketing teams to understand specific business and communication goals and oversee the creation and execution of media plans within the context of the overall marketing mix. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. Manages media budget and is responsible for reporting media results and insights. Supervises media agency planning and buying for areas of responsibility.
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