- Coordinate and secure implementation of national campaigns within the Northern Region, including promotion activities, sales and exhibition contests as well as new product launching and other activities.
- Provide continuous analysis of the competitive environment inside Retail and C-Stores with focus on Share of Market, Sales, Share of Exhibition and Price Strategy.
- Development of commercial strategies, based on the analysis of the competitive environment which achieved a +7 pp increase vs. previous year of Share of Market in the Modern Channel.
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