Hi. I'm Carlos. I connect brands + people.
I believe
...that soft power beats a hard sell.
...that the word 鈥渋nnovation鈥� is more basic than pumpkin spice.
...that brands are amazing contradictions: ethereal, emotional concepts that at the same time have weight and mass. I harness that mass to leverage the full power of a brand's attraction for the customers and patients we're privileged to serve.
The breakdown:
Brand planning
Audience insight mining (design and perform primary + secondary research)
Digital strategy
Social strategy
CRM / engagement strategy
Creative strategy / direction
Launch strategy
Cultural insights + application
Spotting + applying relevant trends for brands
I...
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