Personal Information
Organization / Workplace
Greater Minneapolis-St. Paul Area United States
Occupation
Jedi, Content Marketing Strategy, 3M. Content as catalyst for customer experience culture, CRM practice and digital transformation.
Industry
Advertising / Marketing / PR
Website
http://akrinteractive.com/About
As Leader of Content Marketing Strategy, I help the organization achieve excellence in using content as an enabler of customer experience serving business goals across all dimensions of publication and customer engagement. These include content and application creation, management, distribution, governance, measurement and optimization. I deploy a toolset driving a three-fold iterative vision of content/engagement, platform, and organization. I address all levels of the enterprise; business services, product managers, corporate and division executives and other corporate CoEs, roadmap and onboard stakeholders to multi-year tracks of content and customer lifecycle management excellence as ...
Contact Details