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AÇAÍ IN NEW
ZEALAND
Carolina Morrone – Global Media Management
ABOUT AÇAÍ
• Açaí is a fruit from Brazil
• Usually eaten as a cold cream with other fruits, honey,
nuts…
• Very popular in places with warmer climate
• Can be eaten as a meal or as a desert
Island country located in
the southwestern Pacific
Ocean
Top 3 Trade Partners
(2019): China, Australia,
and United States
1
Parliamentary democracy
and a constitutional
monarchy
Population of
approximately 5M people
2
3 4
NEW ZEALAND OVERVIEW
AÇAÍ MARKET
• Athletes
• Physically active people
• People with a healthy lifestyle
• People from warm climates
• 15-32 years old
Most common purchased:
• After/before a workout
• During summer
• For refreshment
• As a snack or for extra energy
Most of the country lies close to the coast,
which means mild temperatures year-
round.
NEW ZEALAND’S CLIMATE
NEW ZEALAND’S RATINGS
CORRUPTION
Known as having the lowest
levels of corruption with 88
out of 100 by the 2021
Corruption Perceptions
Index
EASY TO DO
BUSINESS
Voted 1st out of 189
economies in the world for
ease of doing business
E-READINESS
16th place rated in global poll
1.715% $44,231 22.48%
INFLATION
ANNUALY
GDP PER CAPITA IMPORTS OF
GOODS AND
SERVCIES (% OF
GDP)
ECONOMIC, POLITICAL AND
INVESTMENT CLIMATE
CULTURE AND
BUSINESS
ETIQUETTE
• New Zealanders like to feel relaxed about
business, not matter what the situation
may be
• Mostly casual meetings but always taken
seriously
THANK
YOU!
● New Zealand climate and weather: 100% pure New Zealand. New Zealand climate and
weather | 100% Pure New Zealand. (n.d.). Retrieved September 20, 2022, from
https://www.newzealand.com/us/feature/new-zealand-climate-and-
weather/#:~:text=New%20Zealand's%20climate%20varies%20wildly,means%20mild%20t
emperatures%20year%2Dround.
● New Zealand: Trade statistics. >> globalEDGE: Your source for Global Business
Knowledge. (n.d.). Retrieved September 20, 2022, from
https://globaledge.msu.edu/countries/new-zealand/tradestats
● Person. (2020, September 18). NZ comes 16th in global poll of 'e-readiness'. NZ Herald.
Retrieved September 20, 2022, from https://www.nzherald.co.nz/business/nz-comes-16th-
in-global-poll-of-e-readiness/H3SJT2GIUA2BE3WF2MQ7SEBS24/
● Pier. (n.d.). New Zealand culture. Cultural Atlas. Retrieved September 20, 2022, from
https://culturalatlas.sbs.com.au/new-zealand-culture/new-zealand-culture-business-culture
RESOURCES

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Açaí In New Zealand

  • 1. AÇAÍ IN NEW ZEALAND Carolina Morrone – Global Media Management
  • 2. ABOUT AÇAÍ • Açaí is a fruit from Brazil • Usually eaten as a cold cream with other fruits, honey, nuts… • Very popular in places with warmer climate • Can be eaten as a meal or as a desert
  • 3. Island country located in the southwestern Pacific Ocean Top 3 Trade Partners (2019): China, Australia, and United States 1 Parliamentary democracy and a constitutional monarchy Population of approximately 5M people 2 3 4 NEW ZEALAND OVERVIEW
  • 4. AÇAÍ MARKET • Athletes • Physically active people • People with a healthy lifestyle • People from warm climates • 15-32 years old Most common purchased: • After/before a workout • During summer • For refreshment • As a snack or for extra energy
  • 5. Most of the country lies close to the coast, which means mild temperatures year- round. NEW ZEALAND’S CLIMATE
  • 6. NEW ZEALAND’S RATINGS CORRUPTION Known as having the lowest levels of corruption with 88 out of 100 by the 2021 Corruption Perceptions Index EASY TO DO BUSINESS Voted 1st out of 189 economies in the world for ease of doing business E-READINESS 16th place rated in global poll
  • 7. 1.715% $44,231 22.48% INFLATION ANNUALY GDP PER CAPITA IMPORTS OF GOODS AND SERVCIES (% OF GDP) ECONOMIC, POLITICAL AND INVESTMENT CLIMATE
  • 8. CULTURE AND BUSINESS ETIQUETTE • New Zealanders like to feel relaxed about business, not matter what the situation may be • Mostly casual meetings but always taken seriously
  • 10. ● New Zealand climate and weather: 100% pure New Zealand. New Zealand climate and weather | 100% Pure New Zealand. (n.d.). Retrieved September 20, 2022, from https://www.newzealand.com/us/feature/new-zealand-climate-and- weather/#:~:text=New%20Zealand's%20climate%20varies%20wildly,means%20mild%20t emperatures%20year%2Dround. ● New Zealand: Trade statistics. >> globalEDGE: Your source for Global Business Knowledge. (n.d.). Retrieved September 20, 2022, from https://globaledge.msu.edu/countries/new-zealand/tradestats ● Person. (2020, September 18). NZ comes 16th in global poll of 'e-readiness'. NZ Herald. Retrieved September 20, 2022, from https://www.nzherald.co.nz/business/nz-comes-16th- in-global-poll-of-e-readiness/H3SJT2GIUA2BE3WF2MQ7SEBS24/ ● Pier. (n.d.). New Zealand culture. Cultural Atlas. Retrieved September 20, 2022, from https://culturalatlas.sbs.com.au/new-zealand-culture/new-zealand-culture-business-culture RESOURCES