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CarolynTait

Carolyn Tait ✦ Financial Services Marketer

Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Marketing ✦ General Manager ✦ Digital✦ Financial Services ✦ Funds Management ✦ Insurance ✦ Superannuation ✦ B2C ✦B2B
Industry
Finance / Banking / Insurance
About
Financial services needs strong marketing leadership to add shareholder value in the current economic climate. Here's what I bring to the table: ► 20+ years of senior marketing leadership experience specific to financial services with some of Australia’s pre-eminent financial brands ► proven ability to drive improved retention, return-on-marketing-investment and business growth across different economic cycles ► experience in leveraging big data for both B2B and B2C marketing and developing content that generates quality leads and high-rate conversions across multiple customer channels – institutional, high net worth, intermediary and retail ► digital marketing capability confident...
Contact Details