An experienced and dedicated media professional, with a ten year proven track record, across a breadth of functions and roles. Effectively utilizing marketing & media expertise, to consistently add value through communication planning for several leading companies. An excellent motivator, who can both lead and work as part of a team. Passionate and driven, manages integrated 360 advertising campaigns for a number of recognizable household brands . Works with creative agencies, media agency and brand teams to improve the efficiency and effectiveness of media campaigns with an emphasis on digital innovation,
Skilled in negotiation and maganging agency performance with proven results