For over 20 years I have helped people and organisations learn to make sense of the social world, and put that sense to work in product, service and technology design and innovation contexts. Companies I have collaborated with include Intel, Unilever, Microsoft, the BBC, Swisscom and NCR.
After what we now politely call a 'portfolio career', which took me from teaching numeracy, running a cafe, managing a leading UK news monitoring agency, organising a million dollars worth of civil engineering aid to Bosnia, and designing one of the world's first online trademark infringement services, I fell into academia by mistake.
I took a PhD in Computing, examined by a sociologist called Richard...