A highly dedicated, self-driven professional with a solid experience in International B2B marketing within the IT industry. Areas of expertise include marketing strategy development and execution; design and management of complex, multichannel marketing programs; development of lead generation campaigns and marketing budget optimisation.
Main areas of expertise:
- International marketing B2B
- Go-to market strategy planning, development and execution
- Knowledge of the full marketing-mix
- Partner program design and implementation
- Integrated lead generation campaigns
* English: fluent
* French: fluent
* Italian: mother tongue
* Executive MBA at the ESSEC Business School
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