A couple of years ago, right when I turned 40 years-old, I finally discovered my passion: social media. There is something about this constantly changing digital world that fascinates me and that is the amount of possibilities it brings to all communicators (companies, journalists, politicians and brands) to engage with their audiences at another level. That is exactly what I love to analyze: content on social media.
I take social media content and break it down into parts to make sense out of it. I love to analyze how companies and brands create video, images, live video, and content in the form of texts and hashtags to communicate. Sometimes they succeed and others they fail, accordin...