![Assessment of Application
Concept [ 25% ]
Creative & appealing
Unique value proposition
Demonstrate export potential/universality
Business potential [ 40% ]
Ability to be exploited through different
platforms/channels
Market size
Marketing strategies, potential revenues
Subscribers
Operational capacity [ 35% ]
Key manpower experiences
Technical & technology knowledge
Strategic collaborations with any third party Main
Financial commitments and investments
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000
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MSC Malaysia InnoTech Johor - NCDG
- 1. Laurel Tan Bee Hiong Deputy Director Content and Industry Development Department Malaysian Communications and Multimedia Commission 30 June 2009 Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 2. The Content Industry Value : Player and Revenues Create Publish Package Distribute Scriptwriters Production houses Media Prima Telekom Actors -TV, Advert, Film Astro MBNS Animators, RTM RTM Games developers Maxis Digi Celcom Content Creation Content Aggregation/Dissemination Revenues in 2007 Broadcasting- RM 3.12 billion (exclude RTM) Mobile RM 3.22 billion (Non-voice-20% of Total Revenues revenues) - Not available Total revenues (excludes ASPs and infra) of SKMMs service providers in networked content industry are RM 6.34 billion (2007) Non- SKMMs Domain SKMMs Domain Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 3. Roles of SKMM Roles & function of Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) in Content Development as per National Policy Objectives are: 1.To promote Malaysia as a major global centre and hub for communications and multimedia and for content services. 2.To grow and nurture content as cultural representation that facilitates the national identity and global diversity. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 4. Framework of Content Development OBJECTIVES Malaysia as global hub for content services SCOPES (Sec 3.2 CMA 98) Mobile Communication MyICMS 886 Broadcasting adequate local content Internet/Online and sizeable Networked export revenue Content Industry FOCUS APPROACHES AREAS Strategic Collaboration Industry Players Information based content Government Agencies Education ASEAN/Regional Bodies Entertainment International Bodies E-Commerce TARGET ACTIVITIES GROUPS Policy and Regulation Malaysian Individuals Capacity Building SME Companies Financial Assistance Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 5. Content Development Timeline excitement value image Framing the local content definition Enforcement of the demand Review and introduce new and enforcement creation policy demand creation policy Availability of quality information Continuous monitoring and review Continuous monitoring and Industry Revenue about the industry projects and its mechanic review projects and its mechanic Introduction of demand creation policy Inter regional capacity building International capacity building Establishment of NCDF initiatives initiatives by exporting Strategic Collaboration initiatives Increase NCDF allocations our expertise to other countries with industry players Intensified Strategic Review NCDF and introduce Conduct hands on capacity building Collaboration initiatives with new mechanism workshops industry players including Host international contents Well developed focused capabilities, international players exhibition expo seminars for example in: Host ASEAN or regional contents Showcase Malaysian contents exhibition expo seminars overseas Information based Showcase Malaysian contents Establish strong support Education overseas system for Malaysian to venture Entertainment Ensuring rapid deployment of overseas market Commerce new contents distribution channels i.e. DTTB, WiMAX, 3G & Broadband 2007 Fertilizing and Seeding the Soil 2008 Protecting and Nurturing 2009 Blossoming 2010 Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 6. Current Initiatives on Content Development Mobile Mobile Content Challenge - RM 100,000 (Annually) TV - Next Gen ContentPreneurs Award RM 20,000 (Annually) Human Capital/ Participate in Intellectual Property Creative Challenge (IPCC) with MDEC Capacity Building Organize Mobile Content W/shops for prospective content developers Organize League of Creative Teens for secondary school students nationwide Networked Content Development Grant approved around RM 4.5 million grants Financial to 7 companies. Evaluated 32 submissions Assistance/ Participate in market access program to assist Malaysian companies to market their content to the world - MIPTV with Finas and MDEC Incentives NCDG Campus Scheme for selected IPTA and IPTS Develop standard Malaysian content definition for content industry Develop demand creation policy for Malaysian content by reviewing of CASP(I) Policy and license that will be expired in 2010 Regulatory Awareness programs with industry -Seminar on Opportunities in Content Industry to general public (on going) Promotion/ Create greater awareness by organizing Speaking engagements Awareness Participate in Exhibitions Organize Seminars which related to content industry Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 8. WHAT IS CONTENT?? Communications & Multimedia Act 1998 defined CONTENT as: Any sound, text, still picture, moving picture or other audio-visual representation, tactile representation or any combination of the preceding which is capable of being created, manipulated, stored, retrieved and communicated electronically. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 9. Networked Content is all content that accessible over publicly available electronic networks Definition of Content Definition of Network Content is defined in the Network is defined as an interconnected Communications and Multimedia Act, electronic channel for the distribution of 1998 and includes the following: content: Text In-Scope Audio TV (Free-to-air, Subscription, Digital, Audiotext Interactive) Still Pictures Radio (Analogue & Digital) Moving Pictures Online Networks (PC, WebTV, Wireless, Software e.g. 2.5G, 3G, 4G, Wi-Fi, Public Kiosks) Electronic Billboards Including, but not limited to: Digitally Distributed Cinemas Advertising Content Out-of-Scope Animation Print (Newspapers, Books, Magazines, Foreign Content Billboards) Live Events Traditional Cinemas Online Newspapers Electronic Offline Storage Online Gaming/Gambling/ (CD, CD-OM, DVD) Computer Games Company Intranets Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 10. WHAT IS ? Fund established by the Commission to render assistance in the form of grants towards achieving the national aspiration of creating Malaysia as the global hub for content services. Aims to facilitate and encourage Malaysians involvement in the creation, production and distribution of highly creative, original and marketable networked content for domestic and international markets. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 11. Networked Content Development Grant RM50 million Allocation To ensure growth and development of the networked content industry Applications and complement NCDG the existing Business and initiatives by other Vet/Approval Technical governmental Committee agencies NCDG Management Grant Committee Production and distribution of original, marketable Malaysian networked content Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 12. NCDG Factsheet Others Project Proposal Focus Areas NCDG Assessment Eligibility Fund Size Successful applicants Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 13. Focus Areas of NCDG Focus areas are Mobile content (for 2.5G and 3G) and TV content. Types of content: i. Information based content content created based on information such as tourist attraction locations, nearest hotels with ratings and prices etc. ii. Entertainment content created for entertainment such as multiplayer gaming, folklore music, and jokes, funny video clips etc. iii. E-commerce transactional based content such as m-shopping, interactive advertising etc. iv. Education content utilised for educational purpose such as quick notes and formulas, interactive education content etc. Main Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 14. Eligibility i. Malaysian individual/registered SME company; ii. Yet to be given grants from other Funds; iii. Not blacklisted or have records of failure in their past project implementation upon receiving similar grants from other Government agencies; and i. In line with objectives and focus areas of the NCDG. Fund Size Up to a maximum of 70% of total project cost. The procurement of infrastructure is allowed up to 20% of the approved grants. At one time, only one grant can be extended to one applicant, subsequent grants are allowable but 3 times. Main Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 15. Assessment of Application Concept [ 25% ] Creative & appealing Unique value proposition Demonstrate export potential/universality Business potential [ 40% ] Ability to be exploited through different platforms/channels Market size Marketing strategies, potential revenues Subscribers Operational capacity [ 35% ] Key manpower experiences Technical & technology knowledge Strategic collaborations with any third party Main Financial commitments and investments Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 16. Project Proposal Concept Full description of the contents concept and its unique value proposition Focus area of the content ie education, information-based, entertainment or e-commerce Business potential Business model, target market Potential revenue & number of subscribers Anticipated market size Cost breakdown ie manpower, hardware, software, IP licensing fee, training etc International collaborations (if any) Operational capacity Track record (if any), experience & profiles of key manpower Project timeliness ie trial, launch etc Technology & technical arrangements/agreements (if any) Main Strategic collaborations with third party (if any) Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 Financial commitments and investments www.mcmc.gov.my
- 17. Others Successful applicants shall enter into a contract with SKMM upon approval. SKMM shall seek full reimbursement of funds disbursed in the event of the incompletion of the project or termination due to contravention of terms or failure to meet milestones satisfactorily. i. The full amount is to be repaid based on zero interest rate. ii. Repayment period is to be determined and agreed by both parties. Main Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 18. INSPIDEA Sdn Bhd -Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2) Project Overview: MMDSF is an outrageous animation series starring Mama, the ambiguously old yet zesty sports-crazed grandma. She does whatever it takes to prove age is no barrier to achieving dreams that may seem a little out of this world. Achievements: International sales Japan, Singapore, Russia, Middle East, Canada, Italy; Local front - NTV7 and ASTRO Ceria; The characters of Mustang Mama were licensed to Yahoo! SE Asia to celebrate the Olympics 2008; MMDSF was nominated for Best of TV Series for All Ages at the Cartoon On The Bay 2008, held in Italy. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 19. MURASU SYSTEMS SDN BHD - Mobile Jawi Project Overview: Enable mobile phone users to compose text in Jawi and send that across as an SMS or email message. Achievements: The first Mobile Dhivehi News Reader was launched with Wataniya, a subsidiary of Qatar Telecom in Maldives in May 2008; Signed agreements with local telcos namely Maxis, Celcom and DiGi to offer Mobile Jawi to mobile subscribers. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 20. Firdaus Maju Sdn Bhd - Alexander Bukan Zulkarnain Project Overview: a 6-episode TV documentary, seeks to dismiss the notion that Alexander the Great is Iskandar Zulkarnain Achievements: Alexander Bukan Zulkarnain was telecast on Astro Oasis January 2009; Strategic Collaboration with Celcom to offer video content via IVVR 3G and Streaming Server; Alexander Bukan Zulkarnain was featured in Mingguan Metro in Nov 2008. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 21. Just Mobile Sdn Bhd - U Play U Win Project Overview: U Play U Win is an interactive TV Game Show that allows the viewers to play mobile games and upload their scores to the TV screen. Achievements: Four Java games completed: Turtle Power Gemex Buah Runtuh Max-Cube Screen captures of 2 java games Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 22. Bill Adam Animated Mobile Greeting Cards (AMGC) Project Overview: AMGC offers animated greeting cards with audio and sound for download to mobile phones. Achievements: 100 AMGC cards completed Work with local Telcos Maxis, DiGi & UMobile Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 23. Trinity Wizards - MyMoPetz Project Overview: MyMopetz is a J2ME mobile game application which is connected via GPRS/EDGE/3G to the MOPETZ gaming community. Achievements: Five MoPetz characters completed Strategic collaboration with Thailand and Indonesia content providers. Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my
- 25. THANK YOU ncdg@cmc.gov.my Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my