to app or not to app
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The document discusses mobile app development and provides advice. It notes that the author has delivered over 40 apps but is often asked to quickly come up with app ideas without proper budgets. The author advises that companies should first determine if a website could meet their needs before pursuing an app. If an app is warranted, it should leverage the unique capabilities of mobile like cameras, GPS, etc. and be simply useful. Marketing is also important to consider.
to app or not to app
- 1. Mobile apps and doing the mobile dance @charlescadbury @putitout
- 2. Why I am here Delivered 40+ apps since 2007 Delivered to top brands Technical partner with some of the best ad agencies in London Therein lies the story @charlescadbury @putitout
- 3. Typical brief We have a creative signed off and want to propose an app Heres a deck could you come up with an amazing app idea Ideally by the end of the day We probably wont have much budget so please bear that in mind @charlescadbury @putitout
- 4. The result Thanks, but no thanks @charlescadbury @putitout
- 5. Why the burning want for apps? Misunderstood appropriation of time @charlescadbury @putitout Flurry April 2013
- 6. So, do you need an app? Will your website do the job? Existing traffic Familiar CMS Explore first Who has an idea for an app? @charlescadbury @putitout
- 7. What makes a good app? Play to the strengths of the medium, whats in a phone? Camera GPS Microphone Speakers Internet Screen Accelerometer Storage Wicked good processor @charlescadbury @putitout
- 8. Who does this well? Simple app, using location feature @charlescadbury @putitout Simple app, using camera feature
- 9. What of our work replicates? Simple app, using location feature @charlescadbury @putitout Simple app, using camera feature
- 10. If you remember 3 things Simply useful Deliver beyond the confines of a website Dont forget to market the app @charlescadbury @putitout